The world's leading boutique wine company launches the JCB series with NFC technology Jun 15, 2021


What is NFC and how is related with our daily life ,now it is will be popular and normal for nowadays smart life .NFC ( Near-Field Communication ) is a mainstream wireless technology and developped based on RFID technology with short-range communication between compatible devices .As informaion carrier nfc stickers or nfc tags are fully meeting nfc forum such as below 5 different type and classic nfc chips .They are widely using in many applications such as cashless payment , identification , control access ,virtual nfc business tag ,security traceability ,etc .

TYPE TYPE 1 TYPE 2 TYPE 3 TYPE 4 TYPE 5
Standard ISO/IEC 14443A ISO/IEC 14443A ISO/IEC 18092 JIS X 6319-4 FELICA ISO/IEC 14443A ISO/IEC 14443B ISO/IEC 15693
EPROM 96 Byte to 2kB 48 Byte to 2kB 2kB 32kB Highest to 8kB
Transmission  speed 106 kbit/s 106 kbit/s 212bit/s ,424bit/s 106bit/s ,212 bit/s ,424 bit/s 26.48kbit/s
R&W Read& Rewrite Read& Rewrite Read& Rewrite Read& Rewrite Read& Rewrite
Anti-collision NO YES YES YES YES
Featured Ics Topaz 512 MIFARE Ultralight® EV1 ,NTAG ® 213/215/216 Felica DESFIRE® 2K/4K/8K NXP ICODE® SLIX
Use any smartphone to touch the "JCB by Jean-Charles Boisset" wine bottle to verify product identity, and learn about the characteristics, winemaker, origin, quality and level of the wine in an unprecedented way, and enter the personalized JCB series Experience the journey.

In May 2021, Avery Dennison (NYSE: AVY) and SUKU, a supplier of transparency in the supply chain, jointly announced a partnership with Possett Winery, one of the world's leading boutique wine family businesses. By embedding a label solution based on Avery Dennison and SUKU’s NFC (Near Field Communication) technology into the wine label, wine connoisseurs can easily view the detailed information of the wine by tapping the wine label with a smartphone. This includes exclusive content, product stories, food, country of origin, tasting notes, and a message from the winemaker Jean-Charles Boisset (JCB) himself.

This technology integrates Avery Dennison's Circus NTAG213 into SUKU Omni's supply chain transparency solution, and it will be introduced to VIP guests in the JCB wine tasting salon. The feedback from these VIPs will help adjust the product launch plan for the summer of 2021. At that time, the technology will be gradually introduced into the wines of Posset Winery.

Wine fraud is a "billion-dollar problem", and labeling JCB Passion bottles can effectively solve this problem. In addition, NFC tags can also provide a unique marketing method and the story of the winemaker Jean-Charles Boisset himself. Unlike QR codes or barcodes, NFC tags do not occupy the visible area on the wine label, nor do they need to be scanned in sight or under sufficient light conditions. Now most smart phones have built-in NFC technology. Consumers can start the consumer experience journey through the digital ledger-based verification technology provided by SUKU by simply holding the phone close to the JCB tag.


Jean-Charles Boisset, the founder of the JCB series, said: "More and more wine lovers want to integrate into our world. They want to understand how wine is made, where it comes from, and of course wine tasting and catering suggestions. The wine label cannot carry this information. Therefore, the NFC label provided by Avery Dennison and SUKU brings new energy and vitality to our wine products. Today is the first step in the digital development of the JCB series. We only collect with JCB Connoisseurs and connoisseurs have made a preliminary sharing. This is just the beginning, and their feedback will help us adjust the experience that will be rolled out to more consumers in the coming months."

Amir Khoshniyati, Head of NFC Business at Avery Dennison, said: “We are very excited to be able to work with the JCB series and use our Circus NFC tags to turn the world of Jean-Charles Boisset into reality. NFC is all smart now. The standard configuration of mobile phones. With the increasing demand for contactless methods in the post-epidemic era, this application range has become more and more extensive. This is a very good opportunity for wine lovers, who can learn more about JCB Series, and continue to break down barriers to promote innovation."


All items past with nfc sticker or nfc labels can easy and quick operate with reader or nfc smartphone , we can clear see from screen about all related information with objects ,it can help people to identify real goods they buy especially food which will not any harm for our health ,Even you can custom size and shape , printing with many kinds of nfc chips follow the user memory customer requested .



Statement : Pictures above only show the product ,the intellectual property rights of the logo owned by their trademark.



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