Recently, Adidas' first RFID smart fitting store in the Asia-Pacific region officially debuted in Shanghai. It is understood that this is the first RFID store built by Adidas in China and the Asia-Pacific region: With the automatic identification technology of RFID electronic tags, customers can personally feel the magic of RFID smart fitting rooms. Eachproduct ( cloth ,shoes ,hats ..etc ) ,they insert rfid tags ,some are 13.56mhz nfc sticker , some are 860-960mhz uhf sticker or tags according to different applications and reading distance .ZhiJie IOT Application Co.,Ltd with more 10 years rfid sticker label manufacturing experience and can provide different kinds of rfid chips products ,such as rfid label , on-metal or normal rfid tags , rfid wristband ,etc .
After the customer enters the fitting room, the clothing will be automatically identified and displayed in the RFID fitting mirror, and different sizes and colors can be changed through human-computer interaction, and the fitting experience can be improved under professional advice, bringing customers a high level Retail innovation and digital service experience. With the increasingly fierce offline competition in the footwear industry, working hard on interactive applications has become a major innovation that businesses focus on.
1-RFID is becoming more and more popular in the field of shoes and clothing
In fact, the application of RFID technology in the field of footwear and clothing has a long history. The well-known brands such as Decathlon, Nike, Adidas, Zara, Uniqlo, Hailan Home, etc. have already introduced RFID technology in their operations to improve their design, production, and logistics. The digital level of supply, retail services and other links.
With the development of technology and the continuous maturity of scene applications, RFID has been applied in major links such as clothing design and production, warehousing and logistics, terminal retail, and washing services, and has become an important technology to promote the digital transformation of the clothing industry. The introduction of RFID and other digital management methods has not only greatly improved the production and operation efficiency of the footwear industry, but also made the brand's business strategy more flexible.
Although the application of RFID in the field of shoes and clothing is not uncommon, most of the active applications are international brands from overseas. They generally have more than ten years of history in the application of RFID and have accumulated a lot of application experience. In this process, RFID has gradually played more value from the simple inventory efficiency improvement from the beginning.
In comparison, domestic brands are more cautious in RFID applications. On the one hand, they are subject to the cost of RFID system construction. On the other hand, because of the scarcity of successful cases in the domestic market, brands dare not rush to roll out applications. . However, in recent years, under the wave of digitization, the willingness of domestic brands to digitize has also increased significantly. Many brands are promoting related trials and gradually promoting the application of RFID.
2- Forced interactive application scenarios and further released with their potential
Previously, the application of RFID in the field of shoes and clothing tended to be simple data-based operations, which greatly improved the efficiency of data collection in some links, thereby achieving rapid inventory, logistics visualization, and rapid settlement, etc., and smart fitting mirrors have significant effects on them. Different, the main difference is that the value of the latter is reflected in the ability to interact after recognition. Through innovation in interaction, what is finally achieved is the upgrade of consumers' consumption experience.
The 3D somatosensory fitting mirror is a system integration platform that combines hardware and software. Customers can not only quickly switch clothing styles, but also get real-time matching solutions provided by professional designers. For merchants, they can analyze the interaction data generated during the interaction process to obtain consumer habits and hobbies analysis, and then improve the store business model
In fact, many footwear manufacturers have begun to pay attention to the potential of RFID in terms of interaction. For example, the clothing networking system launched by Haier, a well-known domestic appliance company, has put a lot of effort into laundry washing. Haier's "Smart Washing" platform is equipped with RFID technology that enables washing machines to truly "recognize" clothes, automatically identify the fabric and color of the clothes, and automatically match the washing program based on the information related to the clothes.
With the continuous deepening of the application of RFID technology in the footwear industry, the degree of integration of RFID technology with other technologies is getting higher and higher, including cloud computing, big data, automation and other technologies, so that greater value can be achieved. The development direction of industry digitization.
3-Open up the industrial chain data link, RFID will promote more innovation
At present, although UHF RFID tag production capacity is mainly concentrated in China, the end customers are still mainly foreign brands. However, the domestic footwear industry is shifting from large-scale development to high-quality development. Intelligence and networking have become important directions for the development of technology and industrial upgrading, prompting the footwear industry to transform from labor-intensive to capital-technology-intensive.
At the same time, with the continuous improvement of domestic consumption levels, market demand has become more fragmented and more diversified. The traditional supply chain operation methods of shoe and clothing companies have fallen behind. There is a mismatch between front and back supply and demand information, serious upstream and downstream information islanding, Problems such as long product turnaround time and inability to adapt to changes in market demand in time have ultimately led to sales blockage and inventory backlogs.
In the face of rapid market changes, the most effective solution is to open up the data link from the terminal to the supply chain, which can greatly enhance the flexibility of the entire industry. In this transition process, RFID can run through the entire shoe and apparel industry chain, helping companies to open up the data chain, and thus bring about model innovation in all aspects.
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